STREET MARKETING

 

 

 

Take it to the Streets

Outdoor advertising is one of the most impactful forms of marketing media. It comes in many forms, from billboards and bus ads all the way to a sidewalk stencil or a poster on a telephone pole. Brands employ out of home marketing because it is more cost-effective than other advertising media and comes in a form that can’t be adblocked or skipped through.

A recent study by the Out of Home Advertising Association of America found that outdoor advertising has a higher return on investment than most other major forms of advertising, including print, television and radio ads. Brands looking to stretch their dollar while still acheiving widespread visibility and successful awareness turn to outdoor advertising for this reason. Changes in consumer behavior means people aren’t tuning into other forms of unpaid media as frequently, reducing their chances of seeing/hearing ads in the ways they did in the past. However the urban environment is full of opportunities for placing engaging OOH ads that people will see and consume throughout their day. We have leveraged our knowledge of placement strategy to achieve significant brand awareness and audience engagement for our clients through all of our guerrilla marketing services.

See your brand, product, or event advertising come to life with an out of home campaign today. Promote your show, album, business or product with impactful awareness through stand-alone or integrated street marketing strategies. Connect with audiences in a tangible and organic way directly on the streets in a variety of eye-catching methods. Our outdoor advertising solutions are simple, effective and inexpensive.

 

Wild Postering

No matter if you call it flyposting, sniping or billposting, wild postering is a timeless out of home medium. Companies in industries like fashion, beverages, festivals and record labels employ it for its effectiveness and reach. This streetside approach gives you a canvas to creatively connect with your audience directly at eye-level. Whether on walls or barricades, these large format posters are installed at high-traffic locations to generate awareness and drive impressions. Achieve the organic visibility of a billboard at a fraction of the cost.

With our years of experience you can trust that every campaign goes smoothly and successfully. We deliver high-accuracy reporting and photographs of your campaign that make for great social media content. Our teams operate in most major cities in the US and Canada, including New York, LA, San Francisco and Austin. Contact us for specific service areas and pricing and let’s get started on your next wild postering campaign today.

Why wild postering?

  • Ad Frequency: One of the main advantages of wild postering is the frequency of appearance and reach that other media simply can’t match. We have a large inventory of locations in every major market so you can get right in front of your target audience.

  • Bold Approach: Wild posting sites are at street level, not up in the air like billboards so people are engaging with the ads much more directly. Seamlessly integrate your brand with the urban landscape.

  • Creative freedom: Postering gives you more expression in how you deliver your messaging than a standalone billboard or static mobile ad. Put your call to action and brand values front and center for your consumers in any way you like.

Make wild postering a part of your next promotional campaign or media buy

 
 

Milk Run: From Launch to Success

THE CHALLENGE:

Milk Run, a Portland-based company that delivers food from small farmers, chefs, bakers, and makers directly to homes, contacted us to help solve an expansion challenge. They were ready to expand from Portland to Seattle, and needed to create awareness in this new market.

OUR APPROACH:

With our local knowledge of Seattle, we identified that a street marketing campaign would be the most effective method to share Milk Run’s story to the communities in each of these new markets for them. To get street-level visibility in key neighborhoods and to speak directly to Milk Run’s target audience, we ran a lengthy wild postering campaign aimed at their consumer profile.

OUTCOME:

Milk Run was able to launch their brand in Seattle. Because of the success from these initial wild postering campaigns, we’re continuing to work together on future launches and expansions in other markets nationally.

 
Wild Posting Seattle Campaign Guerrilla Marketing street level billboard

 

Wheat Pasting

Our team at Polite Society has years of executing high-quality wheat pasting campaigns. This street marketing technique converts utility boxes around the city into a canvas for your brand messaging. This targeted approach allows for a higher concentration of posters in key locations at street level compared to larger media. Combine multiple creative designs for added visual appeal.

Wheat pasting is a popular choice for promoting local and national businesses, events, and artistic endeavors. We've brought success to our clients using wheat pasting in campaigns for over ten years. Theatres, festivals, events series and local shows have all employed wheat pasting as a tactic to further the reach of their marketing campaigns.

We maintain responsibility for all campaigns that we conduct, making sure your posters are going into compliant areas and installed in a neat fashion. We fully document our work with photos and mapping to give you the peace of mind knowing your campaign was completed on time and in the proper areas.

Why choose wheat pasting?

  • Quick production and installation times: We print 11 x 17-inch posters in-house with short turnaround times, so your campaign can launch quickly. Our team can complete most campaigns in couple of weeks or less.

  • Strategic Placements: Wheat pasting allows for a denser concentration of posters in high-traffic areas frequented by your target audience than other larger media formats.

  • Multiple Designs, Maximum Impact: Combine a variety of creative poster designs to create bold visual impact and ensure your message grabs the attention of passers-by.

Let’s get your next wheat pasting campaign started today

COVERAGE AREAS

Seattle
Portland

 

 

Retail Placements

Beyond traditional street marketing, we also specialize in strategic retail placement poster distribution. This unique approach provides exposure for your brand message to customers in cafes and restaurants. We have a wide inventory of locations all over Seattle and the Eastside and can put your posters in front of the perfect audience.

Studies by Mordor Intelligence have shown that post-pandemic, consumers are returning to quick restaurant service dining and cafe experiences. The compound annual growth rate is projected to be 10.28 % through 2029 for QS Restaurants and 9.82% for Cafes/Coffee Houses. This trend makes retail placement a valuable marketing tool for reaching engaged audiences in a relaxed and receptive environment.

We've leveraged this strategy to achieve success for clients like film, theatres and museums by placing their posters in cafes and restaurants frequented by their target demographic or in their desired neighborhood.

Why choose retail placements?

  • Reach a Guaranteed Audience: Retail placements provide visibility to a captive audience in passive indoor locations where people are already engaged and receptive to marketing messages.

  • Post-Pandemic Relevance: Capitalize on the large growth of in-person dining and coffee experiences to connect with consumers while associating your brand to a setting that is relaxed and familiar for them.

  • Extended Visibility: Unlike some outdoor options, retail placements are shielded from weather elements, allowing your posters to remain on display for longer durations. This is perfect for plays or films with extended runs.

Integrate your next marketing campaign with retail placements

COVERAGE AREAS

Seattle (Most major neighborhoods)
Eastside (Greater Seattle Area)

 

 

Pole Posting


We turn neighborhood telephone poles into informative art for helping people stay connected to happenings in the community. This type of poster distribution puts your posters up along dense pedestrian corridors to generate awareness of your next event, concert, festival, or promotion. This outdoor advertising tactic employs repetition and frequency to drive your message home to people walking by. Pole posting is an inexpensive postering option with fast turnaround times.

COVERAGE AREAS

Seattle Only:

Capitol Hill
SLU
Ballard
SODO
Georgetown
Custom upon request

 
 

Stenciling

Choose stencils for your next promotion and get strategic visibility with some true guerrilla marketing. We will produce your design and you choose the color you want for your campaign. We install them on busy street corners for maximum impact.  

Your artwork will reach people exactly where you want them to see it when they encounter it in on the streets. Our crew uses water-soluble spray chalk to stencil your image onto sidewalks at intersection corners. Spray chalk fades away naturally over time, through weather and foot traffic, however it’s durable enough to allow for thousands of impressions per location before it’s gone.

Why choose stenciling?

  • Hyper-targeted site installs: Achieve visibility for your brand at exactly the high-traffic intersections you want.

  • Memorable impressions: Stencil art creates a unique and unexpected encounter with your brand, fostering a more memorable connection with potential customers.

  • Colorful customization: With a variety of colors to choose from you can make sure you’re choosing the perfect look for your brand marketing.

Put your brand right on the streets with our stenciling services

COVERAGE AREAS

Seattle
San Francisco
Los Angeles
New York
Chicago
Austin
Miami
Philadelphia
Washington D.C.

 
 

Printing

At Polite Society, we understand that impactful marketing materials begin with high-quality printing. Our experienced team utilizes high-quality materials and is equipped with the tools to ensure your posters, flyers, postcards, banners, and more look their best.

We prioritize customer satisfaction and offer exceptional service throughout the printing process. You can rely on us to provide expert guidance on paper selection, finishing options, turnaround times and design best practices to meet your specific needs.

Streamline your workflow with our printing services:

  • Convenience: Simply send your print-ready PDF files with the correct bleeds and crop marks, and we'll handle the rest.

  • Expert Printing: Leverage our ability to produce high-quality posters, flyers, postcards, banners, and more.

  • Seamless Collaboration: Our dedicated team is here to answer your questions, offer guidance on design specifications, and ensure your printed materials meet your expectations.

Elevate your marketing materials with our high-quality printing production

PRINTED MATERIALS

Posters
Flyers
Postcards
Rack Cards
Brochures
Banners
Swag