Activation: T-Mobile Pride

Reveal Your Superhero - our activation concept for T-Mobile’s Pride booths in 2018.

After working with us for several years, in 2017, T-Mobile asked us to design and execute their Pride activations in different cities across the US. We created a fun photobooth experience that included a Pride flag photo mosaic. The following year (2018), we decided to amp it up with a new theme “Reveal Your Superhero” with superhero themed costumes and props and a comic book cover design for the photos themselves.

 

Client: T-Mobile

2014 - Current

Activation Concept & Design, Brand Ambassadors, Graphic Design

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Initial Design & Concept

Our conceptualization of the project included an in-depth consumer walkthrough of the experience with illustrations of each stage.

Brand Ambassadors

With a roster of talented brand ambassadors, we executed the activation multiple times in three cities (Seattle, San Francisco, Houston) during Pride Season.

Results:

Over the course of seven activations during Pride season, the estimated number of interactions was 26,000.


Event Photos

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